From old to new, explore all that the city has to offer. Visit the best shopping districts, top historical sites, and panoramas with the best views of the city skyline. Whether you prefer modern architecture or the charm of the royal palaces, there is something for everyone!
Dongdaemun MarketA huge shopping district where you can find almost anything!
MyeongdongSeoul's shopping Mecca is filled with beauty outlets, malls, street stalls, and more.
Gyeongbokgung PalaceThe first royal palace built during the Joseon dynasty.
Insa-dongExperience Korea's traditional charm through food and shopping.
N Seoul TowerOne of the most popular locations to experience breath-taking views of Seoul.
Top 5 Outdoor Activities and Adventures
Seoul is a city that revels in the great outdoors. Whether it's windsurfing on the Hangang River, hiking the rugged peaks of Bukhansan National Park, or simply strolling through your neighborhood, there is always something to do outside, regardless of the season. What’s even better is that all of these options are just a short subway or bus ride away.
Hangang RiverThe Hangang River is the most important physical landmark in the city, dividing the metropolis into north and south.
CasinosWhether playing for small stakes or large, Paradise and Seven Luck Casinos give gamblers a place to enjoy fun and games.
HikingSeoul offers plenty of courses suitable for beginners as well as seasoned hikers.
Theme ParksSeoul has many different theme parks for individuals and families to relax together.
Public ParksSeoul’s many public parks offer a break from the hustle and bustle of the city.
Amazing Traditional & Cultural Experiences
Seoul offers several opportunities for you to experience traditional Korean culture. Whether it be through food, performances, or craft making, make sure to get an "original" taste of Korea!
Use your own two hands to make traditional handicraft items commonly used in the past.
Full of passion and spirit, traditional Korean music captivates the listener.
Outstandingly delicious and nutritious, Korean cuisine is colorful and a treat for the senses.
The Temple Stay program not only brings you closer to nature, but also to yourself.
Hanok Stay & Hanbok Experience
Live and dress like a Korean of yesteryear!
Must-buy items in Seoul
What are the things that all visitors want to buy as souvenirs or presents? From handicrafts full of Seoul's culture and history to fashion products that can't be found anywhere else in the world!
One frequently-heard remark by international visitors to Seoul is that most Koreans are attractive and have good skin.
Traditional Handicrafts & Hanbok
Traditional handicrafts from unique countries like Korea always make excellent travel souvenirs!
Clothing and Shoes
When shopping for apparel, look for the "Made in Korea" label to be sure of their quality.
There is a famous saying among die-hard fans of Korean celebrities, in particular the musicians: "He is not a singer.”
Discover Korean Food
Bibimbap, a bowl of rice mixed with meat and assorted vegetables, is one of the all time favorites in Korea, regardless of age or generation
It is a widely popular dish in Korea that has a very distinctively spicy, yet sweet, flavor.
Samgye-tang (ginseng chicken soup) is packed with nutritious ingredients and widely known for its restorative properties.
Bulgogi is prepared by marinating thin slices of beef and grilling them over a charcoal fire. It has long been a popular dish served to important guests. Foreigners visiting Korea are impressed by Bulgogi, and state guests are no exception.
It is made by mixing steamed glutinous rice or wheat with yeast and water, and then leaving the mixture to ferment.